Move Aside, RTB. Meet The RTS (Reason To Shop)
Advertising double-day sales like 9.9, 11.11, 12.12 and so on is a staple in eCommerce, with multiple platforms offering near indistinguishable deals and discounts. So instead of just shouting the same thing as everyone else, we also created campaigns about our unique platform services to show how shopping on Lazada is so much more satisfying than shopping on other platforms.
Working closely with other functions, we identified some customer value propositions that make shopping on Lazada intensely satisfying.
Below are two examples.
Change Of Mind – No Reason
Ever bought something only to hate it the moment it arrives? What if, instead of being stuck with something you don’t want, you could return it? For no reason at all, and no cost to you? Make it more compelling? Sure, how about i give you a really relatable scenario where you absolutely wouldn’t want what you bought?
Two films were created for this campaign, one that told a tale as old as time to contextualise Change of Mind Returns, and another that ran on social to show just how easy it is to change your mind.
Storytelling Film “Bitch Stole My Look!”
Instructional Film
Everyday CashBack – Orcashmic
The more you spend on the things you want now, the more you’ll earn back to spend on the things you’ll want next time. Everyday CashBack makes Lazada’s already competitive deals all the more satisfying by throwing more cash your way when you checkout.
Again, two films were produced, one more storytelling in nature, one instructional for social.
Storytelling Film “Orcashm”
Instructional Film
