Add To Cart, Add To Life

This project is where Lazada’s brand tagline originated, and I’m proud to say I wrote it.

This film was birthed at the end of 2021, half a year into our second lockdown, when things were starting to look a little bleak. Looking inwards, I realised that every time someone buys a product from Lazada, they’re also buying hope. An affordable wedding dress comes with the promise of priceless memories. A humble bottle warmer gives a new dad the confidence to step up. Definitely one of the sweetest campaigns in my time at Lazada, and a rare brand campaign moment that sold nothing but good vibes.

Sales numbers were fact-checked. But you’ll have to trust me when I say a fair number of tears were shed at the first internal screening of this film.