Creating Instagram Content – For TV

Children can be really dramatic over the smallest things.
And parents love sharing the drama.

Dolex Niños (Panadol Children for the Colombian market) makes sure fever doesn’t get in the way of cute, shareable drama by ending the drama of fever in 15 minutes. 

With this insight, we created films that celebrated cute drama in a familiar yet disruptive 9:16 format for TV, reminding parents that there’s a quick way to end fever dramas. 

The campaign continued on to social, where parents were invited to participate by sharing their kids’ dramas in a video template, giving them a chance to star in their own Dolex Ninos ad.