10 Global Ads for the Price of One
Sometimes (read often), the brief outweighs the budget. With 6 very different audio wearables being launched globally in a staggered fashion, the brief called for 10 distinct films to be made.
Headphones designed for focus. Earbuds designed for better sleep. Sunglasses that play music. Earbuds that stay put, even if you don’t. Earbuds that shut out the world. Open-ear headphones that let in the world.
The solution? 6 modular 15” films which could run on their own or as part of themed bundles. All shot remotely in Sydney during the pandemic on an amazingly tight budget, and delivered within 3 months of the creative brief for airing in the US, UAE, Germany, India, Africa and ANZ.