Investing With Cat-Like Flexibility

NTUC Income’s Investment Linked Plans are investment plans that grow your capital while protecting you from life’s uncertainties. Pretty flexible. On top of that, it also allows you to switch investments depending on the market, or even take withdrawals (or suspend premium payments all together) in challenging times.

Very very flexible.

To communicate this to a less investment-savvy audience, we used cats, which everyone knows are very flexible creatures – and as a bonus, very at-home on social media for our accompanying campaign that ran on NTUC Income’s various social channels.