The Other 100

The annual “100 Sexiest Women in Existence” has long been a mainstay of FHM magazine. But what about all the women who have only existed in our imaginations? They need representation too.

We took action, creating theOther100.com, a polling site that allowed anyone to upload, comment and vote for their favourite imaginary women. Working with more than 60 artists across Asia, we brought them all to life in an FHM special issue that became a true collectors’ special.

 

Case Study

 
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